For a snack brand, standing out during the holiday season can be difficult. We developed a way for Blue Diamond Almonds to stand out in the crowded holiday space and be a staple on holiday tables through our quick and simple yet always delicious #hackmas ideas. This season, your favorite everyday snack is now your go-to holiday hack.

My role on this campaign was from concept all the way through production for both the TV spot and print and digital materials, as well as traveling to Sacramento to present to the Blue Diamond team.

Agency: TBWA\Chiat\Day
Art Direction: Morgan Hubler, Mack Gire
Copywriting: Mari McMurray, Janni Widerholm
Creative Direction: Martin Insua, Ezequiel Soules