The Lexus Culinary Classic is an exclusive three-day culinary celebration at Cavallo Point Lodge presenting nine distinctive experiences including multi-course menus from celebrity chefs and Lexus hotel partner chefs.

My partner and I were tasked with reimagining the event to appeal to a younger audience so we created the Lexus Culinary Classic: “Festival Style”. Still the same celebration with enticing multi-course menus and intimate hands-on, cooking demonstrations, but more communal and free-flowing with art and music seamlessly interwoven throughout.

The weekend began with a multi-course Taiwanese-themed dinner by chef Eddie Huang and culminated at the Lexus Grand Tasting, where guests indulged in signature dishes served by acclaimed chefs while vibing to the sounds of a live DJ. Screenprinting was being done on-site where guests could choose from one of 4 custom designs created by me. In addition, attendees enjoyed Kwame Onwuachi’s Creole Feast and a pop-up party with Carlo Mirarchi of Roberta’s Pizza with a Mark Levinson Sound vinyl DJ booth. Bay Area muralist MJ Lindo-Lawyer’s captivating mural art provided the perfect photo op backdrop.

Agency: Team One
Art Direction & Design: Morgan Hubler
Copywriting: Chase Connerly
Creative Direction: John Dohrmann
Photography: Matt Hartz