Panera came to us to create an evergreen asset library for use across all of their social media platforms, highlighting their new Chef’s Chicken Sandwiches and Charged Lemonades.

Our vision for the project was to help brighten and bring life to their visual identity on social media, making Panera feel warm and inviting but also aspirational. In order for our photos to feel native to their platform, we captured craveable food in people's lives in the most authentic way possible; helping to humanize the brand while always making the food the star. People want to see the food as though they’ve just ordered it themselves. Styled but not fussy. Authenticity was the slight difference that was so key to this shoot.

Agency: SuperBloom House
Art Direction: Morgan Hubler
Photography: Describe the Fauna
Content Creatives: Paige Liskiewicz & Katie Anzalone