GENESIS

Just as our consumers have upped their game, so has Genesis with their new G70. We decided to highlight and celebrate how our target audience is leveling up from the basics all the way to the powerful, sporty G70 in a visually playful yet captivating way.

Agency: Innocean
Art Direction: Morgan Hubler, Miranda Lee
Copywriting: Nick Larson
Creative Direction: Erica Henderson
Director: Ryan Chun
Editor: Chase Uttley
Color: Jill Bogdanowicz

THE PROCESS

Shooting on a 60 foot wide LED screen allows you to get creative, and we went all in. We created each backdrop from scratch using a matte painter, 3D artists and animators.