Google came to us with a challenge: make Chromebooks stand out in retail, and highlight its major differentiator as the only laptop with the magic of Gemini built in.

Working closely with the team at Google, we developed a visual system that brings the intelligence of their AI to life. Soft gradients, ambient glow, and floating UI elements became the language of “magic”—a way to visualize something that’s powerful, yet intuitive.

Bringing these elements together, we designed a suite of striking key visuals built to flex across a wide range of retail spaces while keeping the story consistent: this is more than a laptop. It’s Google, with AI built right in.

Agency: This Place
Design: Morgan Hubler
Design Director: Kyle Parkinson