LEXUS
LEXUS
During my time on the Lexus account we created an array of social-first TikTok videos and Instagram Reels. Let’s not complicate it; here is a selection of my favorites.
Agency: Team One
Art Direction: Morgan Hubler
Content Creation: Morgan Hubler, Matt Hartz
Creative Direction: John Dohrmann
Leaning into the relaxing social trend of ASMR, we created the top performing TikTok and Reel in Lexus history.
As an added bonus, I made my hand modeling debut.
