GENESIS
GENESIS
Genesis means the beginning. And the beginning of anything new is the most exciting time—full of anticipation, optimism, excitement and limitless possibility. With all of this emotional power built into the Genesis DNA, we created the Keep Beginning campaign to launch the first-ever Electrified GV70 alongside the standard GV70 model.
We needed to launch this idea in a meaningful way that let the world know what Keep Beginning means, what the brand values and stands for and how the Electrified GV70 proves it. So we took to social to encourage and inspire our community to keep looking to the future, to their next challenge and to always #KeepBeginning.
Agency: Innocean
Art Direction: Morgan Hubler
Copywriting: Nick Larson
Creative Direction: Erica Henderson
Keep Beginning
To continue the support of the campaign post-launch we created Genesis Stories, a content series that tells the story of 3 visionaries who are beginning groundbreaking new projects and how they #KeepBeginning in their lives and careers. Featuring projection Artist Ricardo Rivera, Interdisciplinary Designer Charlotte McCurdy and Eco-board Pioneer Ryan Harris.
We played up the concept of Keep Beginning with a fun series of looping clips and short social videos.